The free audit walks you through the eight gaps that cost small and mid-size businesses the most, and returns an estimated annual range for each one you're exposed to.
L1After-hours & peak call leakageiCalls that arrive when your team is unavailable or at capacity — evenings, weekends, and busy periods. These callers rarely leave a message and rarely call back.
L2Speed-to-lead decayiThe gap between when a lead submits a form or enquiry and when a human first contacts them. The longer that gap runs, the more likely someone else has already spoken to them.
L3Unfollowed estimates & proposalsiQuotes and proposals that receive one follow-up attempt — or none — before going cold. The second and third touch is where most of these close, and almost nobody sends them.
L4No-shows & unfilled capacityiAppointment slots that cancel or no-show and aren't filled from a waitlist in time. Each empty slot is a fixed cost that produced no revenue.
L5Dormant customer baseiPast customers who purchased at least once but haven't been contacted since. They already trust you — the cost to reactivate them is a fraction of acquiring a new customer.
L6Manual administrative loadiHours your team spends on tasks that follow a fixed process and require no judgment — data entry, invoice chasing, status emails, report generation. Each hour is a labour cost with no client-facing output.
L7Recurring & recall attritioniClients who should return on a regular cycle — maintenance visits, seasonal services, annual reviews — but don't, because nobody reaches out at the right time to prompt the next booking.
L8Digital front dooriHow well your website, search presence and online listings convert visitors who are actively looking for what you do. A strong digital front door means your paid ads and SEO spend produce enquiries rather than bounces.
Every assumption is shown and editable, and every figure is calculated from what you enter. Results appear on screen — an email is optional, and nothing is gated behind one.